MasterTag’s My Print: An Adhesive Label Solution

Any grower who works with MasterTag has the option to print plant labels at their own growing operation using My Print. The online printing tool gives growers the flexibility to make changes to their plant labels on the fly.

“The My Print tool allows you to quickly print the label items MasterTag has created for you or take advantage of some of our other built-in features online,” says Gregg Minnebo, Digital Systems Lead at MasterTag. “It can be really helpful for growers.”

Here’s an example of what the system looks like in practice: A grower has already ordered and received their plant labels, only to find out that they need to make a price change the very next day. If the grower has My Print, they can easily change the price on the label and print them on-site in seconds.

It nips a potential garden center mishap in the bud.

How the My Print System Works

Once growers set up their printer—an Epson 6500, 7500, or 8500—all they have to do is navigate to the label they’d like to print on MasterTag Online. As soon as the feature has been enabled for the grower, a “My Print” button would appear. The grower clicks that button, chooses how many labels they want to print, and the printer takes care of the rest.

“It’s a basic computer-based solution,” Minnebo says. “You don’t need print servers or anything like that, just the printing tools that are already on their PC.”

The process is simple by design, but that simplicity comes with some important trade-offs that growers should understand before committing.

Who Should Use the My Print System

My Print isn’t meant to be a grower’s primary, one-size-fits-all printing solution, and Minnebo is the first to say so.

He recommends the My Print system to all growers, but thinks small- to mid-size growers might see the greatest benifits—he also encourages growers to purchase their labels through the MasterTag Online store for greater efficiencies. Using the My Print system is ideal for an unexpected price change or printing a few hundred labels at a time.

“It’s not the tool to use if you’re planning to do all of your label printing on-site,” he says. “If you do the math, it’s not financially viable. You have to consider what your input costs are.”

From the start, My Print was designed as a solution for growers who need to make last-minute changes, not a total replacement for ordering through MasterTag Online.

If growers are already ordering pre-printed labels from MasterTag, Minnebo says, the My Print system serves as a great supplement if something goes wrong with their original order.

“It’s really helpful if a grower were to come up 100 labels short or there were production issues that damaged some of their labels,” he says. “But if they need 1,000-2,000 more labels, it would be much easier to call us up and place an order or order through MasterTag Online.”

Part of what makes My Print practical for those smaller, last-minute jobs is how straightforward the technical setup is.

The Technical Side of the Printer

When a grower uses the My Print system, they can only print adhesive labels in certain sizes.

In order to print their plant labels on-site, growers can purchase MasterTag’s Ink Jet label rolls which include free print credits or you can buy My Print Credits, which are 2 cents a piece if you haven’t purchased their material. The credits aren’t limited to MasterTag products, either.

“Growers can buy the credits if they’re getting the print material elsewhere and they can print that way,” he says. “Or they can buy the roll of adhesive from us and just print when they’re ready.”

MasterTag can work with label materials outside of its own—even from competitors. The print quality the My Print system has, however, makes the company stand out.

“We’re getting good feedback on the quality of the print based on the artwork we have,” Minnebo says. “The primary reason our customers go with us is because our quality is better. Our QR codes and barcodes are crisper and read better on the scanners.”

Setting Growers Up for Success

Before a grower invests in the My Print system, Minnebo ensures they understand how it works and why it makes sense for them to have.

“The system is pretty easy to set up, but I’ll still get in touch with the grower beforehand,” he says. “Sometimes I’ll even visit them to make sure everything is set up and working correctly.”

Once the system is set up, growers are adequately prepared for any plant label emergency that comes their way. Whether they need 10 labels ASAP or 500, My Print will have their labels printed in minutes—sometimes seconds.

For most growers, My Print will sit quietly in the background until the day they really need it. Growers who want to see the system in action before committing can visit MasterTag at Cultivate’26 in Columbus, Ohio, from July 12-14 at booth 1937.

One Team, One Goal: How MasterTag Keeps Growers Informed

When growers work with MasterTag, they gain a dedicated team committed to understanding their needs, guiding each project, and keeping communication clear from start to finish.

“We need to make sure that our entire team is on the same page during the sales cycle and beyond,” says Bill Steen, Sales Manager at MasterTag. “Sales and project management need to ensure they’re keeping each other informed on both sides of the coin.”

Behind every project is a coordinated process designed to help growers feel informed, supported, and confident at each step. Sales representatives and project managers stay connected so customers receive consistent guidance and timely updates as their work moves forward.

A Team Built Around the Grower

MasterTag’s sales and project management teams share one purpose: helping growers move from idea to finished product with confidence.

“Once a grower’s needs and ideas have been addressed and it becomes a project, the project manager typically leads the task,” Steen says. “But the account manager is never far away and typically involved all the way through the project.”

Korey Minnebo, senior manager of customer service and success at MasterTag, agrees.

“We want customers to feel supported by one unified team,” she says. “No matter how responsibilities are divided behind the scenes, our focus is on making sure they get the support they need.”

For customers, that means having the right support at the right time. Sales representatives help growers explore their needs and options, while project managers help bring the details together and keep the work on schedule.

  1. Sales representatives: Establish initial relationships with customers and keep in close contact with them throughout the sales cycle.
  2. Project managers: Keep in close contact with customers during and after the sale, ensuring their orders arrive on time to keep their project on schedule.

As a project moves forward, customers continue to be supported by a connected team that understands the details and is ready to help with next steps.

What Growers Can Expect

Early conversations focus on understanding each grower’s goals, needs, and reasons for choosing MasterTag.

“The sales team plays an important role in those first conversations with customers,” Minnebo says. “They take the time to understand what each customer needs, then share those insights with the rest of the team so we can support the project effectively.”

From there, the team helps growers with the services and decisions that shape their project, including:

  • A quote. The customer wants to know what something is going to cost before committing to the sale.
  • Design work. The customer wants their brand logo, colors, and design printed on the plant tag.
  • Plant tag shape. The customer wants a specific plant tag shape.

Once those details are in place, the project manager becomes the grower’s primary day-to-day contact, helping guide the project through production and delivery.

Throughout that stage, the project manager keeps the grower informed while staying aligned with the sales team. Together, they help customers with:

  • Onboarding the customer onto MasterTag Online.
  • Helping the customer understand how to proof all their products online.
  • Taking the production order to press and providing the customer with a ship date.

“The project manager takes the lead on the minute details of the project,” she says. “But they always keep the sales team informed.”

That shared visibility helps customers get clear answers quickly, whether they have a question, need an update, or are working through a change in timing.

“The customers are well-aware that they have a dedicated sales rep and project manager,” Steen says. “The customer probably doesn’t feel so much like it’s a handoff as it is another avenue of the project being led by a project manager.”

The goal is a seamless experience where customers know who to contact, what to expect, and how their project is progressing.

Communication That Builds Confidence

Clear communication is one of the most important ways MasterTag supports growers. When sales and project management stay connected, customers benefit from a smoother experience and more consistent support.

“In the rare occasion that details fall through the cracks, we probably learned that some aspect of communication was either assumed or missed,” Steen says. “It’s easy to reflect back and say there was a moment in the process when communication could have been more deliberate or proactive.”

When questions or challenges come up, growers can expect the team to respond together: clarifying details, communicating next steps, and using feedback to keep improving the experience.

“We reach out to the grower, own the issue, make sure it’s clearly communicated, and diligently work to correct it,” he says. “That goes a long way with the relationships we’ve built with our customers.”

That same openness extends directly to growers.

“We’re here to help,” Steen says. “Reach out when there’s questions, issues, or curiosity. We’re always here and we’re always open.”

By staying connected internally and accessible externally, MasterTag helps growers feel supported by a team that is working together on their behalf. For growers, that means a partner who understands the details, values the relationship, and is ready to help move every project forward.

MasterTag plant tags in plants

The Smallest Billboard in the Garden Center

Plant tags are small, but they have a big job to do.

In garden centers, customers’ eyes move fast. The plant tag is often the only opportunity growers have to grab their attention.

“The tag is really the only way for growers to give their plants a certain style and aesthetic,” says Nikki Alford-Magers, senior manager of creative and interactive marketing at MasterTag. “It’s your silent salesman—it can be used to highlight your brand message and the unique attributes of your plant.”

After spending 27 years on MasterTag’s marketing team, Alford-Magers has seen just about every design a grower can come up with. A few designs have stuck with her throughout the years, and growers are still finding ways to surprise her today.

Encouraging Creativity

While MasterTag always gives customers the plant tags they ask for, the company encourages growers to elevate their design a bit.

“We’ll always step it up,” she explains. “We won’t take the design too far out of the box unless we know a grower is willing to go there—we can tell when customers are willing to make the leap versus those who aren’t.”

An elevated design starts with understanding the message a grower is trying to send or the problem they’re trying to solve. Those two things are addressed in a conversation between MasterTag and the customer.

One example is Armstrong Growers, a wholesale grower headquartered in Glendora, California.

Going All in with Armstrong Growers

When MasterTag first started working with Armstrong Growers, they worked on the core of their business: herbs, vegetables, and fruit. Gradually, they moved into the annual and perennial side of the business.

Armstrong Growers’ vegetable plant tags.

“We really leaned into the key features they wanted to express about their business when we designed their plant tags,” Alford-Magers says. “For instance, their heirloom vegetables were renamed as ‘vintage veggies.’”

Another enhancement to the program is MasterTag provides custom illustrations for each of their herb varieties. Each time a new design request comes in, the MT design team creates the illustration. For fruit items, the company explores alternative ways for fruits to be showcased through inspirational imagery.

“We show lifestyle imagery of how to actually use the fruit,” she explains. “We can all eat a strawberry off the plant, but what more can you do with it? Think of strawberry milkshakes, strawberry shortcakes, that sort of thing. Thinking outside the box can elevate that experience for customers when they’re in the garden center.”

Imagery draws customers in at the shelf, but QR codes can extend that conversation online.

Implementing QR Codes

Since the COVID-19 pandemic, more growers have started including QR codes that link back to their website and boosting their other platforms on their plant tags.

“COVID showed growers that to be seen, you need to have an online presence,” she says. “We’re seeing more requests to include QR codes, social media logos, and social media handles on the plant tag.”

Growers, she says, are becoming more savvy with their marketing efforts. She’s seen them put more effort behind strengthening their marketing team and tracking the data. Unless a grower is directing the customer to My Garden Life, MasterTag won’t have those numbers at the ready.

If growers direct customers back to their own company website, however, they can easily track their own analytics.

“I’m seeing many of the larger customers track their web traffic and analytics,” she adds. “Trends tend to start with the bigger players and gradually spread across the entire industry.”

If growers are just getting started and don’t know what they want aesthetically, MasterTag has a simple solution: The Idea Gallery, a library of approved design layouts and styles.

Giving Growers Designs at the Ready

When growers are developing a plant tag design, MasterTag typically provides three or four options to choose from. The remaining two or three designs used to be abandoned completely—until now.

Over the years, MasterTag has kept those designs that weren’t originally chosen. Recently, the company launched the Idea Gallery on the MasterTag website. Instead of starting from scratch, growers can choose from a selection of designs that weren’t chosen but are still relevant, effective and creative.

“We have found a way to harness the work that wasn’t selected and make it available to others,” she explains. “Just because a design wasn’t chosen doesn’t mean it’s not good or applicable to another grower. Now we have a section on our website highlighting the work that’s readily available.”

Once growers access the Idea Gallery, they can search by category. This ranges from plant types like annuals and perennials to qualities like sun, shade, pollinator, deer resistant, and everything in between.

“There are plenty of options in the gallery,” Alford-Magers says. “Growers can customize the design, use it as inspiration for their own tags, or run with it as-is. All specific customer logos and DORs have been removed, so it’s skinned down to being general artwork.”

For growers that feel overwhelmed about the plant tag and label design process, Alford-Magers encourages them to browse the designs that are already available—and hand selected by MasterTag’s creative team.

While the plant tag hasn’t gotten any bigger, what growers are willing to put on it has changed considerably.

Your brand starts with your plant tag design. If you’re not sure where to begin, the Idea Gallery is a perfect place to find inspiration and create a look that gets noticed.

Any Grower Can Go Custom With Their Plant Tags and Labels. Here’s How.

Growers don’t need to order 100,000 plant tags to use custom designed tags.

“With the proper vision and a plan in place, any grower can move to custom tags,” says Jillian Novosad, sales director for MasterTag. “I don’t believe there’s an obstacle that holds any of our customers back from trying it out.”

Jillian Novosad

While some growers opt for custom plant tags out the gate, many work their way up to it. It all comes down to what their goals are and the message they want their tag to communicate.

But before making the move to custom, it’s helpful for growers to know what their options are. Understanding these options starts with knowing what custom looks like in practice.

What Does ‘Custom’ Mean?

In the plant tag space, “custom” means growers design tags specifically for their brand instead of using generic stock tags. Growers who decide to go this route often include the following on their plant tags:

  • Their logo
  • Their brand colors
  • A QR code that links back to their website (if available)

Instead of leaving a garden center with a generic red geranium, for instance, customers will leave with a geranium that’s branded by a grower or breeder. This gives the impression that they aren’t buying just any geranium off the shelf.

Simply by having their name on a plant tag, growers can strengthen their brand and retail positioning as well as return purchasers.

The Custom Plant Tag Process

At MasterTag, the process of creating custom plant tags is simple and collaborative.

It involves the sales and marketing departments connecting with the customer during a design consult. It’s helpful for all three parties to be aligned on what style the tags and labels will carry as well as the care information printed on them.

“At the beginning of the project, our team focuses on listening during the consult. Growers should be doing 80% of the talking while we absorb their vision,” Novosad says.

While growers have packed schedules, this conversation is essential for the design team to create the grower’s vision. It reduces the amount of revisions needed and allows MasterTag to get plant tags and labels into the hands of growers much faster.

Once the design is finished, it typically takes around four to six weeks for growers to receive their tags and insert them in their plants.

The custom tag design process can be easy to complete, but growers tend to have concerns about cost and volume before committing.

Common Apprehensions

MasterTag encourages growers to get custom tags when it makes sense for their business, and that typically depends on the kind of plant they need tags for.

“Where we see a lot of constraints is on the nursery (trees and shrubs) side of the industry. Where the plant volume is significantly less,” she explains. “But when it comes to high-volume crops like annuals, they’re probably growing 1,000 or more of each variety, so custom tags make more sense.”

The minimum order for custom plant tags is usually 1,000. However, MasterTag can accommodate customers if they need fewer.

And while many assume custom exceeds their price range, MasterTag works with growers to find a tag or label solution that is priced to fit their operation and budget.

The Benefits of Custom Tags & Labels

Taking the custom approach is typically worthwhile for growers from a branding and sales perspective.

“Not understanding how the custom process works sometimes deters growers,” Novosad explains. “But we’ll work with our customers to make it as simple as possible and create a tag that stands out in the market.”

If growers would like to change the design on their current plant tag or label design down the road, they can. However, most keep it for a few years before trying something new.

Many times, growers find that using custom tags and labels is worth it to effectively tell their brand’s story and sell more plants. This is especially important in an industry that relies heavily on the seasons — growers need to reach customers in the spring, when their desire for flowers is at its peak.

“The spring season is limited, but it’s also the top time to drive sales,” she says. “The best way to show a plant in its prime is through the tag and the images included on the tag. Our plant library provides us with a plethora of options depending on what growers would like to appear on their tags.”

When to Go Custom or Stick with Stock

There are benefits to both custom and stock tags—it just depends on a grower’s priorities. Sometimes they need a tag ASAP, and other times they have more time to tell their brand’s story in more detail.

“I think there’s a time and a place for when stock is the solution,” Novosad says. “It can come down to the weather, running a smaller operation, or needing a plant tag as quickly as possible.”

Moving to custom doesn’t have to be a lengthy process as long as the grower has an idea and a plan in mind. In fact, Novosad has seen an increase in growers ordering custom tags for their plants.

“Growers want to establish their own direct brand instead of falling under a house brand or stock look,” she says. “Custom tags help establish a larger presence to build trust and confidence with the garden shopper.”

While the process may seem daunting at first, using custom plant tags is within reach for every grower. Whether it makes sense or not depends on their goals, the plants they’re growing, and how high the demand is for their product.

And with MasterTag, growers don’t have to purchase 100,000+ tags at a time. They can start small with 1,000 tags per variety and add to their order over time if they find it worthwhile for their business.

Your Plant Tag is Your Strongest Marketing Tool

Aside from the plant itself, the first thing garden center shoppers look for is the tag in front of it. This is your silent salesman. Plant tags are the most effective way for growers to build brand credibility and trust—when used the right way.

“With a tag, you can tell a story, capture your customer, make a sale, and establish recognition for your brand,” says Jillian Novosad, director of sales for MasterTag. “The branding is critical for instilling confidence and building trust in your customers.”

Jillian Novosad

During the busy growing season, a tag can feel like another box to check. But it’s actually one of your most powerful marketing tools. And for growers willing to get a little creative, it’s one of the easiest ways to make a lasting impression.

Capitalizing on Creativity

While they’re small in size, plant tags can make a major impact. Think about it: After you’ve planted a flower in your backyard, how often do you take a look at the care instructions on the back? According to MasterTag’s consumer research, 70% of customers reference the tag in store and 98% hang onto their tags so they can refer back to them at least once a season.

“When growers are focused on getting a product to market, it’s easy for the customer, post purchase, to slip to the back of their mind,” Novosad says. “That’s where some extra thought about the customer’s perspective can make a big difference.”

Plant tags should be at the top of growers’ minds. Tags provide an opportunity to establish credibility, educate customers, set themselves apart from the competition, as well as ensure gardening success . As Novosad says, growers aren’t required to fit into a specific mold for their plant tags unless of course with a retail program. In fact, they’re encouraged to break it.

“It’s important to maximize the small space on the tag and the content you’re sharing,” she explains. “Whether it’s through a QR code linking back to your website or an icon that tells your brand’s story, every inch of the tag is a chance to connect with your customer.”

Growers can lean on MasterTag to design a tag that effectively captures the message they want to send.

Designing Tags Customers Will Actually Use

If growers aren’t sure how to make the most of their tags, Novosad encourages them to work with tag companies that understand the consumer and lean on market research. By attending industry events and tradeshows throughout the year, companies like MasterTag know what customers are looking for from their plants and the tags that come with them.

One of these events is The Home Garden Panel Focus Group, which has tracked consumer behavior since 2010. MasterTag has participated in this research for nearly seven years, gaining insight into what home gardeners want and need from their plant tags.

“Because of these experiences, we know what information is a priority to our customers,” Novosad says. “Growers can rely on MasterTag as an expert because we use multiple resources to produce quality tags that have valuable information on the back.”

For instance, MasterTag understands that drought tolerance, attracting pollinators, and deer resistance are important plant attributes for garden center shoppers to know. As a result, the MasterTag creative team incorporates this information and strategically places it on plant tags so customers can find it easily.

The Cost of Not Prioritizing Tags

Novosad encourages small growers to lean into trying custom tags to effectively communicate their product; stock tags are not their only option. She has seen this approach becoming increasingly popular in European countries, but not as much in the U.S.

“The European market uses plant tags to tell a story and showcase future maturity of plants even in dormancy. We don’t really see that here,” she says. “I always encourage our grower customer to be ambitious and try something new. Marketing itself is an experiment.”

Standing out is a critical issue that growers face. This problem is especially prominent in horticulture, where it’s sometimes difficult to differentiate between old products and new products.

“I’ll go to an annual meeting where they’re unveiling new varieties, like new genetics for a geranium that’s a more vibrant red than the others,” Novosad explains. “It might mean something to me or to growers because we’ve been in the industry, but it doesn’t mean anything to the average consumer as it’s sometimes hard to see with the naked eye.”

Plant tags give growers the ability to make that differentiation clear. By getting in front of new products and making their “newness” clear on a plant tag, growers can strengthen their credibility even further and excite consumers.

Communicating this information effectively comes down to recognizing what works in your marketing, what doesn’t, and when it’s time to switch things up.

“Whether you’re a small or large operation, investing in your brand is how you get in front of the next generation of customers,” Novosad explains. “Marketing in today’s environment is even more important, especially at a time when everyone relies on the search results Google or AI kicks back to them in seconds.”

Your plant tag is one of the smallest investments you can make, and one of the biggest opportunities. In a crowded garden center, the growers who invest in their tags are the ones that will keep customers coming back long after the first sale.

My Garden Life logo

How MasterTag Built Trust by Answering Questions, Not Pitching Products

Picture this: You purchase a beautiful plant from your local garden center to spruce up your living room. Even though you place it in direct sunlight and water it as much as you think you should, the plant starts to wilt and loses its color in less than two weeks.

If this has happened to you before, you’re not alone. But the problem isn’t that you don’t have a green thumb — it’s that you haven’t cultivated it yet.

With a strong focus on connecting with its customers, MasterTag launched MyGardenLife.com (My Garden Life) in 2012 to help garden center shoppers choose the right plants for their home and garden and keep them alive.

This is a prime example of effective content marketing. Beyond selling plant tags and labels, MasterTag established a strong online presence that guides customers through their gardening journey from the moment they purchase a plant until after it’s planted in their backyard. The key? Prioritizing quality, educational content over making a sale.

“We want our garden center shoppers to continue to buy plants and take care of them properly,” says Judy Stout, content management specialist for MasterTag. “It backs up the statement that we lean on, which is creating the tags and labels that sell plants.”

Meet My Garden Life

The purpose of My Garden Life is to help gardeners grow plants successfully, engage with other plant enthusiasts on social media, and inspire gardeners to do more with their plants. But it didn’t start out that way.

In the early 2000s, before MasterTag launched My Garden Life, Stout was assigned a project to create a library of online records that supported tags for The Home Depot Canada’s plant product line. Realizing that MasterTag had the resources to develop similar digital plant libraries for other projects, that initial job opened the door to creating a much larger online resource.

“Starting the plant library for MasterTag opened the door for digital work for us,” Stout explains. “The most common way people find our site is through the plant library, so it’s a really important segment of My Garden Life.”

The Plant Library is an extensive online database that offers information on all kinds of different plants, helping gardeners choose the right ones for their yard and take care of them successfully.

My Garden Life Plant Library.

Each entry includes essential information about the plant, including how tall it grows, what color it is, and how much light it needs. The library currently has more than 4,500 common garden and houseplant entries, with more being added every week.

My Garden Life library page example.

Over the last decade, however, the website has become so much more than a plant database. The website includes weekly articles on popular plant and gardening topics, including how-to projects, solutions to plant pest and disease problems, and garden design inspiration

MasterTag’s team of designers also assists with developing infographics that help simplify more complex concepts that readers can download and share.

Example of an infographic from My Garden Life.

“In 2018, we got more involved with content development. Now, we have an entire editorial calendar,” Stout says. “We start content planning about three months in advance. I’ll write some articles myself, I’ll work with other horticulture professionals on content, and we also oversee social media.”

Managing the editorial calendar, however, is no easy task.

My Garden Life’s Content Strategy

Before anything else, My Garden Life focuses on creating content that its audience would like to see covered. To do this effectively, Stout explains, she fields questions sent through the site.

Judy Stout headshot
Judy Stout

“One of the biggest questions is people asking what’s wrong with their plant,” Stout says. “We’re getting questions about this from people all over the world.”

While most of My Garden Life’s audience resides in the U.S., 44% live in other parts of the world, spanning from Canada all the way to Australia.

This puts My Garden Life’s editors in a hard spot. What topics should they cover, and when? Setting a content calendar isn’t as easy when your audience lives in different hemispheres and growing zones.

For Stout, the solution is to focus on the website’s core audience (American garden center shoppers) while also answering questions from readers across the globe.

“Right now I’m getting off-season questions because it’s spring going into summer in the southern hemisphere,” Stout says. “But with it being winter here in the U.S., I’ll do more content around houseplants because people are spending more time inside. I try to be intentional about what season we’re in here.”

It’s a tough balance to maintain, staying relevant to My Garden Life’s central audience while also being helpful to web visitors around the world.

From the Garden Center to the World Wide Web

While it’s a website, My Garden Life’s impact can be felt inside garden centers as well.

One unique service MasterTag offers is making My Garden Life accessible by including QR codes on its plant tags at garden centers. By scanning the code with their phone, shoppers can go directly to the Plant Library entry that states everything they need to know about the plant in question.

MasterTag plant tag with a QR code.

“This leverages a whole new avenue for customers to get all the information they need before purchasing and caring for a plant,” Stout explains. “They just scan the code with their phone, and it will take them directly to the plant library entry on My Garden Life.”

Organic traffic to My Garden Life has gradually increased year over year, with 45% of it coming from the plant library. And while publishing SEO-friendly articles and utilizing QR codes plays a part in that, MasterTag believes that producing educational content is the catalyst.

“It has everything to do with accuracy and ensuring that our audience is getting correct information about plants,” Stout says. “There’s a lot of junk on the internet right now, and Google can spread it around quickly. By including our experience and knowledge on our site, we can make sure we’re not a part of that.”

Putting Readers First, Always

On top of creating content that’s educational and informative for gardeners, MasterTag made sure it’s easy to find.

“There are no ads and there’s no monetization happening on My Garden Life,” Stout says. “The website isn’t cluttered, which makes it easier for readers to locate the information they’re looking for.”

MasterTag’s content marketing approach inspires gardeners at all levels to grow healthy, happy plants and share their love for gardening with others. Through this, it helps people become successful gardeners and encourages successful gardeners to buy more plants.

Check out MyGardenLife.com to see this philosophy in action, follow My Garden Life on Pinterest and Facebook, and drop Judy Stout a line if there’s a specific question about your plants that you’d like to see answered.