Who is MasterTag?

  • A 4th generation family business founded in 1949 with over 140 of employees.
  • 100% dedicated to the horticultural industry for over 70 years.
  • Focused on the consumer and committed to the grower to deliver high quality products, proven to work.

When Harry met Lou..

It all began in 1949 when a grower in Montague, Michigan named Harry Weesies approached his friend Lou Schmidt who ran the hardware store in town.

At the time, Lou, an immigrant from Germany and entrepreneur, was making plastic fishing bobbers in the basement of his hardware store using injection molding. He called his company MasterFloat.

Before 1950, the plant tag was primarily a wooden stake that could be written on with a pencil.

Harry asked Lou if he could use his knowledge of plastic injection molding to create a plant tag from plastic.

Lou agreed, and with that act of service to a friend, the industry of care tags was born.

Since then, the tag quickly became the primary source of information for gardeners when shopping for plants.

In service to a friend, Lou Schmidt created that first plant tag. We have built our business on trusted relationships that have lasted for generations.